![]() This creates an intrinsic link between the Ford Mustang and Jakob’s character. In F9, John Cena’s character, Jakob Toretto, drives both a 2015 Mustang in his first scene and a 1992 Mustang in a flashback to his youth. However, it has appeared in every single movie, more or less visibly. Much like Toyota, Ford has never been part of the fabric of the FAST & FURIOUS universe. Daniel Craig can wears the brand in QUANTUM OF SOLACE (2008), SKYFALL (2012) and SPECTRE (2015). Jake Gyllenhaal wore them in SOUTHPAW (2015).īut Tom Ford’s most famous appearance on the silver screen is in James Bond films. Ryan Reynolds wore Tom Ford glasses in HOBBS & SHAW (2019) and DETECTIVE PIKACHU (2019). Betty Gilpin wore their sunglasses at the end of THE HUNT (2020). Tom Ford has appeared in many films in recent years. Overall, the brand got over two minutes of screen time. Thue Ersted Rasmussen (as Otto) also wears Tom Ford sunglasses in multiple scenes. Tom Ford made its debut in the FAST & FURIOUS series, with its eyewear being worn extensively by Nathalie Emmanuel as Ramsey. It appeared in 22 JUMP STREET (2014), CREED (2015), UNCLE DREW (2018), THE MEG (2018) and most notably in SPIDER-MAN: INTO THE SPIDER-VERSE (2018). But it has been making more and more frequent appearances on screen. Jordan is still dwarfed by its parent brand, Nike, in entertainment. But with Bow Wow appearing in multiple scenes in F9, covered in Air Jordan from head to toe, the brand got two and half minutes of screen time. As that character has barely appeared since neither has Air Jordan. This was thanks to appearances in such movies as EXTRACTION, SONIC THE HEDGEHOG and SPENSER CONFIDENTIAL.Īir Jordan was highly associated with the character of Twinkie, played by Bow Wow, in THE FAST AND THE FURIOUS: TOKYO DRIFT (2006). In 2020, it was the fifth most visible brand in film. Toyota is one of the most commonly seen brands in film and TV. A 2012 Toyota GT86 driven by John Cena in the Edinburgh scene and a 2020 GR Supra in the final car scene. While it only had a background role in FURIOUS 6 (2013), it got over a million dollars in exposure from HOBBS & SHAW (2019), FURIOUS 7 (2015), THE FATE OF THE FURIOUS (2017) and F9 (2021). However, it is the first brand on this list to have appeared in every single FAST & FURIOUS movie to date, according to IMCDB. Unlike some other car brands on this list, Toyota is not highly associated with a particular character. For example, it could be seen momentarily in SONIC THE HEDGEHOG (2020), in the sixth season of the British hit-show LINE OF DUTY or in BALLERS. It was one of the best placements Corona has ever had in a FAST & FURIOUS movie.īeyond the FAST & FURIOUS world, Corona occasionally appears in film and TV. In F9, Corona appears in two scenes for a total of almost two minutes of screen time. Much like with many brand appearances, the people making the movies just happen to like Corona and it became a big part of the characters, as we will see with car brands too. Furthermore, Corona has never paid for these integrations. And while Corona has not appeared in all the films, it has featured in most entries that star Dominic Toretto. Vin Diesel & company have been sipping on these beers since the first movie. Now, let’s take a look at the top 10 brands in F9: THE FAST SAGAĬorona is probably the most associated non-car brand with the FAST & FURIOUS franchise. A very similar total to the other top four FAST & FURIOUS films. The brands also benefited from one hour and 22 minutes of screen time. This is due to F9 featuring 111 different brands, the second most behind only THE FATE OF THE FURIOUS (2017). Despite having a smaller theatrical audience than all the other films, F9 still generated more value for brands than FAST FIVE (2011), FAST & FURIOUS 6 (2013) and HOBBS & SHAW (2019). ![]() Total product placement value in movies factors the number of brands, their screen time, the level of discernibility, the cost of traditional advertising and the audience.īelow we see how each of the last six FAST & FURIOUS movies compare. With F9 now available on home media, this value will only increase. This figure also only factor in value during the film’s theatrical run. F9, the latest FAST & FURIOUS, might not have done as well as some of its most recent predecessors at the box office, but it still generated almost $90,000,000 in product placement value for over 110 brands.
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